Friday, September 19, 2008

Video a Luxury?

Is the financial fall-out getting the best of you and your business? Do you really think the government has a vested interest in your retirement? Or are you going to take control of your future by having your own business and doing what needs to be done in order to thrive? Are you doing your dream?

I'm sure it's not something you want to read or hear, but let me briefly cite two clever entrepreneurs who market to the affluent. They're giving away their free lectures that were captured on DVD to prospects and referrals. One of them is Harvard trained and gave a jam-packed lecture definitely worth watching more than once. She is cleverly using video as part of her marketing plan. The other entrepreneur is selling his lectures.
How's that for 'residual income'?

While video can be used to creatively capture the emotional ambiance of a sentimental party, it will not pay the bills.

However, if you're using the internet to further increase your visibility and your services, then you cannot afford to skimp on video. If you're considering using video for your business but have decided to wait, I've got news for you: your competition is going to eat you alive!
And here's the real kick-in-the-butt-lemme-give-you-something-else-to-think-about, you've been in business for awhile and your marketing plan depends on word of mouth. Guess what - your smart new competition is now leveraging your market.
And you know why - right? OUCH.......

Most people today have the attention span of a gnat - think about it.

And if you've gotten this far and have wondered why I'm not on video, keep this in mind:
it's not about me. But I am here to help you so drop me a line and let me help you.

Maribel